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Explaining My Approach

03/07/2024

As a Planet and People First Innovation Catalyst, my mission is to make my clients' business transition to being successful, purpose-driven organizations smoother. My work includes analyzing business landscapes to co-develop processes and cultures that embed sustainable and ethical practices. To pursue this goal, I leverage a distinct analytical framework designed to dissect and address complex business challenges through a holistic lens. This framework, which I detail in the following discourse, is not merely a tool for critique but also a blueprint for action. It merges deep insights into customer behavior, organizational dynamics, and technological advancements with acute awareness of the broader environmental context. Herein, I describe the foundational structure of this approach and the work ethos that supports it.


In my analysis of business challenges, I employ a comprehensive framework that involves three primary lenses: customer behavior, which dictates organizational design; organizational readiness, which is shaped by what customers aspire to achieve; and exponential technologies, which enable and augment the capabilities defined by the first two lenses. Additionally, I incorporate a 'plus lens,' termed 'peripheral dynamics,' to account for the broader environmental factors that not only influence but are also influenced by these three core aspects.

In my analytical framework, I perceive the three lenses — customer behavior, operational readiness, and exponential technologies — as distinct entities, each moving and spinning at unique velocities and trajectories. This motion is not just a metaphor for change but an accurate representation of the dynamic nature of these domains. Customer behavior shifts unpredictably, operational readiness evolves at varying paces, and exponential technologies advance rapidly, often in unforeseen directions.

According to my hypothesis, the innovation crux lies in the interactions between these moving elements. When these lenses collide, they create friction, a force I term 'E-INNO' (Energy to Innovate). This friction can be a source of wear and tear, challenging the existing structures and norms. More importantly, it can be a catalyst for groundbreaking innovation. At these moments of collision and friction, new ideas are forged, strategies are redefined, and innovative solutions emerge. 

By harnessing E-INNO, businesses can transform challenges into opportunities, driving prosperity and betterment in a constantly evolving landscape.

I named my borrowed framework the 'Three Lenses Plus One Solution' to reflect its core components – the three primary lenses of customer behavior, operational readiness, and exponential technologies, each providing unique insights, plus the 'one' crucial lens of peripheral dynamics, which collectively forge a comprehensive solution for navigating and innovating within complex business environments. 

Brief Introduction of the Three Lenses Plus One Solution

Welcome to the realm of the 'Three Lenses Plus One Solution'–an analytical framework I have crafted to delve into the multifaceted nature of business prosperity. This approach recognizes that business cycles encompass phases of growth, maturation, degrowth, and regrowth, each integral to the pursuit of long-term prosperity. The 'Three Lenses' — customer behavior, organizational readiness, and exponential technologies — are pivotal in understanding and navigating these phases. They provide insights into customers' ever-changing needs, organizations' readiness to adapt to these changes, and the role of groundbreaking technologies in facilitating continuous adaptation and advancement. Adding the 'Plus One' — peripheral dynamics — expands this triad into a more holistic tool, encompassing the broader environmental and societal influences that shape and are shaped by business endeavors. The fourth lens ensures that our pursuit of prosperity remains grounded in a comprehensive understanding of the broader context in which businesses operate. In this framework, prosperity and innovation are intertwined and seen as continuous pursuits rather than finite goals. Each lens plays a crucial role in this ongoing journey, offering a dynamic and multifaceted view beyond mere growth to embrace the full spectrum of business evolution in the quest to endure prosperity.

My Professional Ethos as a Planet and People First Solution Catalyst

In adopting this framework, I've embraced a professional identity that resonates deeply with my core values and approach to business challenges: that of a 'Planet and People First Innovation Catalyst.' This title is more than just a designation; it is a declaration of my commitment to fostering solutions that prioritize the well-being of our planet and its inhabitants. In a world in which business decisions have far-reaching impacts, I firmly believe that innovation should drive 'capped profitability' and ensure environmental sustainability and social responsibility. The principle that ethical considerations should be at the forefront of business strategy and monetary gains should align with my work's more significant guidelines. This stance positions me not just as a strategist or problem-solver, but as an advocate for a future where business success and ethical practices are inextricably linked. The 'Three Lenses Plus One Solution' framework manifests this ethos, providing a comprehensive tool for navigating business complexities with a conscience. Through this lens, I endeavor to create and promote effective, ethical, and sustainable business strategies that will benefit the planet and its people.

Prospering with Purpose: Redefining Business Success Beyond Financial Gain

Before delving into the intricacies of the 'Three Lenses Plus One Solution' framework, it is essential to address the fundamental belief that underpins my approach to business: the inherent responsibility of any business extends far beyond the pursuit of monetary profit. This perspective marks a departure from the traditional view of business, which often places financial gain as the primary, if not the sole, objective. The conventional approach typically regards businesses as entities whose primary function is to maximize shareholder value, which is often measured in terms of financial performance and stock prices. While effective in driving economic growth, this perspective overlooks the broader impact of business activities on society and the environment.

By contrast, my view posits that businesses should act as stewards of societal and environmental well-being, acknowledging that their operations have far-reaching consequences. This approach recognizes that companies are integral to the communities they serve and the global ecosystem. Therefore, their responsibilities include positively contributing to societal development, fostering sustainable practices, and ensuring that their actions do not harm the environment. By embracing a more holistic view of business success that balances profit with purpose, businesses can create value that extends beyond financial returns to include social and environmental benefits. This shift in perspective is not just ethically imperative, but also strategically sound, as consumers and stakeholders increasingly favor businesses that demonstrate a commitment to broader societal and environmental concerns.